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Pete Kirkwood is The Workshop Brewing Co founder which stands for the motto: Nature, Community, Craft. Pete says he is not an investment banker, roofer, developer, disaster response specialist, farmer, dot-com guy, copywriter, barista, or lawyer (although he has been all of these things). He’s not even a brewer (although he has started two breweries). He’s a philosopher. His agenda is social change and his medium, for now, is beer.
“My constant objectives are: to preserve and restore Northern Michigan’s spectacular natural environment, to embody and reinforce Traverse City’s warm and vital community, and to practice and honor meaningful work. I define success as sustainably manifesting each of these objectives. My calling is to induce other leaders to do the same.”
Here is Pete’s story from the January 2018 event…