After college, Matt and his brother Keegan would kiteboard as much as possible, they taught it, owned a kiteboarding school, edited for a kiteboarding magazine, competed, photographed, were sponsored, and traveled, all for kiteboarding. Together, they started Broneah Kiteboarding. In 2004, M22 was established when the Myers brothers sought to bring life to a passion for northern Michigan and it’s natural wonders. Since then, M22 has become a symbol of the shared experiences that belong to everyone who has had the opportunity to visit this paradise. M22 donates 1% of everything to the Leelanau Conservancy and has given over $100,000 to help protect the land and water.